Person wearing a hat sitting under a natural rock arch, overlooking a desert canyon landscape with rocky formations in the background.

A consistent source of positive energy – with or without coffee.

I’m Joe Frabotta, a creative + results-driven full-stack marketer on a mission to turn bold ideas into measurable growth.

I manage the entire marketing process from end to end, architecting strategies that drive meaningful growth—from initial concept to execution and continuous optimization.

Whether launching products that generate millions in revenue or transforming underperforming digital presences into high-traffic powerhouses, I deliver growth through innovative, data-driven strategies.

I’m a "Swiss-Army Knife" marketer, with deep expertise across all disciplines of marketing, specializing in creating scalable growth.

🔑 Key strengths: Go-to-market (GTM) strategy, growth marketing, SEO & content strategy, social media marketing & community management, email marketing, branding & creative direction, and digital marketing.

I don't just create marketing plans and hand them off, I lead them with purpose.

An honest promise – I don’t overpromise and underdeliver. It’s not in my DNA.

My aim is simple: Consistently drive growth that not only meets, but exceeds, business objectives.

Quick Hits

💡 Full-Stack Marketer
Big-picture strategy meets hands-on execution. I have deep experience across every discipline of marketing — Go-to-market (GTM) strategy, SEO, SEM, content, social media, email, digital marketing, product positioning, and branding.

⚙️ Product Development Leadership
From the initial idea to MVP and final delivery, I’ve guided the creation of multiple products, collaborating with cross-functional teams to shape the vision, design the UI/UX, and establish feedback loops to ensure success.

🎨 Creative Direction
Design is about functionality + aesthetics. With a graphic design background, I lead projects with creativity and meticulous attention to detail, ensuring each puzzle piece fits perfectly.

🚀 Growth Acceleration
Latest role at Anyplace: Generated $4.7M in annual revenue within three years of product launch through a well-balanced marketing plan fueled by creativity and determination – no shortcuts.

🔍 SEO & Content Wizardry
Latest role at Anyplace: Achieved 1,800% traffic growth that drove 40% of monthly revenue consistently with the power of a killer SEO strategy. I build foundations for sustainable success, brick by brick.

📈 Google Ads & Digital Marketing
Latest role at Anyplace: I construct high-converting campaigns that navigate competition with precision. Digital marketing accounted for 30% of monthly revenue, yielding a 7x return on ad spend (ROAS).

The Work

Anyplace

Anyplace is a housing platform built for the work-from-anywhere generation, Series B funded and backed by LAUNCH Fund and Jason Calacanis.

PRESS: Anyplace on TechCrunch

Director of Marketing

First marketing hire: Developed and executed a comprehensive GTM and full-funnel strategy from the ground up, driving substantial growth with limited resources.

• Product Marketing & Positioning: Led the development and market positioning of Anyplace’s flagship product, defining its value proposition, messaging, and differentiation in collaboration with cross-functional teams.

• Go-To-Market (GTM) Strategy: Built and executed a GTM strategy that scaled revenue from zero to $4.7M in three years, leveraging demand generation, product-led growth, and customer acquisition initiatives.

• SEO & Content Marketing: Drove 1,800% organic traffic growth in 12 months, with SEO consistently contributing 40% of monthly revenue, through high-intent content and on-page optimizations.

• Paid Acquisition & Growth Marketing: Launched and optimized SEM, paid social, and multi-channel campaigns, generating 30% of monthly revenue with a 7x ROAS.

• Conversion Rate Optimization (CRO): Boosted direct sales from 40% to 70% of total monthly revenue through continuous A/B testing, feature enhancements, and UX improvements that strengthened trust, usability, and user engagement.

Modern living room with large windows and city view, featuring a gray sofa, striped rug, round coffee table, wall-mounted TV, desk with computer setup, and wooden floor.

Consultant for Amplify Marketing Agency

Amplify Marketing established itself as a premier agency specializing in legendary music and audio brands before expanding into the technology and automotive industries. Known for its data-driven approach and creative execution, Amplify helps brands craft compelling narratives, optimize digital strategies, and drive measurable growth across industries.

Strategic Marketing Consultant

Strategic marketing consultant for Amplify Marketing. Developed and executed high-impact digital marketing strategies for household brands in music, technology, and automotive industries, driving product launches, engagement, brand growth, and revenue.

Notable Brands: Logitech, JBL, Dolby, AKG, Cadillac, Reason Studios, AVID, Yamaha, HARMAN, Seymour Duncan.

• Brand Messaging & Product Positioning: Transformed Logitech’s Blue Microphones brand messaging and content strategy, driving a 20x YoY increase in direct sales and contributing to a 2020 CES Innovation Award.

• Social Media Growth & Engagement: Revamped AKG’s social media strategy, achieving 10x Instagram growth and supporting 20+ product launches with high-quality content.

• Go-To-Market (GTM) Strategy & Revenue Growth: Led GTM strategies for 15+ product launches for Seymour Duncan, refining positioning, digital marketing, and social commerce, resulting in tripled webstore revenue.

• Market Expansion & Program Development: Spearheaded go-to-market efforts to launch and scale the Yamaha Music School program across the U.S., expanding access to Yamaha’s premier music education system and driving nationwide growth.

• Strategy Development: Designed a key service offering for Amplify Marketing that differentiated the agency, attracting new clients and converting leads into long-term contracts.

AKG over-ear black headphones displayed on a dark surface with red background

GrubMarket

GrubMarket is an AI-powered technology enabler and digital transformer of the American food supply chain industry and one of the largest private food eCommerce companies globally. Series F backed by Tiger Global Management and BlackRock with a 3.5B valuation.

PRESS: GrubMarket on Bloomberg

Director of Growth

First marketing hire: Spearheaded and scaled a robust GTM strategy that drove rapid growth, user acquisition, and pivotal operational milestones.

• Go-To-Market (GTM) Strategy & Acquisition: Developed and executed a comprehensive GTM strategy, leveraging efficient acquisition tactics that helped the company break even within two years after securing $30M in funding.

• Scaling & Operational Expansion: Played a pivotal role in scaling the organization from 7 to 70+ employees within the first year, supporting rapid growth.

• Product & Cross-Functional Collaboration: Partnered with product and engineering teams to enhance the website and app, improving user experience, retention, and satisfaction through continuous market feedback.

• Brand & Creative Direction: Led brand design efforts, developing visuals for company vehicles, billboards, product packaging, advertising campaigns, and marketing collateral.

• Loyalty & Engagement Innovation: Designed an iOS farming game integrated with the loyalty program, increasing user engagement and brand affinity.

Delivery van with GrubMarket branding, featuring images of fresh vegetables and promo text. The vehicle is parked on a shaded street, showcasing a vibrant advertisement for farm-fresh groceries and a special discount offer. The URL and contact number are also displayed.

Lifetime Memori Inc.

Lifetime Memori is a software company specializing in cloud-based services for storing and organizing digital content.

PRESS: Trunx app on CNET (8.5/10 ⭐️)

VP of Operations

First marketing hire, promoted to VP of Operations.

• Product Development: Led the development and launch of Trunx, a cloud-based photo app, while overseeing marketing strategy and serving as chief designer.

• GTM Strategy & User Acquisition: Drove 100,000+ downloads on iOS and Android in the first six months through creative, bold messaging and targeted digital marketing and social media campaigns.

• Growth & Monetization: Designed and implemented social features that created a growth flywheel, boosting MAUs and driving a 200% increase in paid subscriptions within the first month.

• Media & PR: Managed media outreach efforts that secured coverage in top-tier publications, including NBC, TechCrunch, CNET, and The Next Web, amplifying brand visibility.

Four smartphones displaying different screens of a photo management app, showing features like social media import, photo albums, and timeline view.

Previous Clients

Clients as a Strategic Marketing Consultant with Amplify Marketing between 2017–2019

  • Cadillac

  • Logitech

  • Yamaha

  • AKG

  • JBL

  • Native Instruments

  • AVID

  • Seymour Duncan

  • HARMAN

  • Dolby

  • Reason Studios

  • Pilot Kombucha

Other Passions

Backpacker. NYT crossword puzzle addict. Pizza connoisseur. Aspiring home chef. Travel van owner. Distance runner. Kayaker. Gardener. Hot sauce maker. Web 3 and crypto advocate. New dad.

Hiker standing on a rocky mountain ledge overlooking a vast mountain range under a blue sky with clouds.
Kayakers on a calm river surrounded by lush green trees under a blue sky.
Black and white cat lying on orange couch with crossword puzzle and green pen
Wooden basket filled with assorted peppers, including green, red, and orange varieties, on a white metal mesh table.

Contact

Man in plaid shirt standing outdoors in a natural setting with blooming yellow and red flowers, trees, and a blue sky in the background.

I’d love to hear about your project.

I’m on the lookout for a new challenge. Whether it’s launching a groundbreaking product, leading a creative team, or crafting scalable strategies, I’m open to opportunities that inspire me.

If that sounds like what you need, let’s connect. I’m all about making a meaningful impact, not just ticking boxes.

Let’s brainstorm big ideas and explore new possibilities.

Email: joefrabotta@gmail.com

Or connect with me on LinkedIn